argh.
ok, another update about politics.
i just read that the democrats are hoping to push a ‘middle class agenda’ to help
them win in 2006.
woo hoo, that sure is sexy…
don’t we all know that it’s everyone’s life-long dream in the united states
to be middle class or working poor?
ok, i’m being facetious.
this might be what killed john kerry’s bid for the presidency.
when affluent, privileged democrats talk about ‘middle class values’ the voters think:
a-um, what do you know about middle class values?
and
b-who wants to be middle class? we want to be rich.
polls in the united states show that almost no one identifies themselves as middle class, and even fewer people actually want to be middle class.
people want to be rich and successful, however they might define that for themselves.
a better democratic rallying cry might be: ‘vote for us and you’ll all get rich!’
the democrats really suck at understanding and promoting sexy and compelling messages.
many people perceive democrats as the party of unsexy averageness.
sort of a ‘well, i guess the democrats are ok, they’re pretty good at governing and they’re less corrupt than the republicans…i’ll vote for them, but they’re so boring.’
bill clinton was successful because he wasn’t boring.
jfk was successful because he wasn’t boring.
the democrats need to learn how to be sexy and exciting, and unfortunately promoting ‘middle class values’ is not particularly sexy and exciting, even if said values are worthy of being promoted.
you don’t sell a car because it has well made tires, you sell a car because it goes fast and takes you to interesting places.
-moby