i read in the news today that warner music group is/are demanding that youtube remove all warner music videos from their site. i understand that the music companies are suffering and losing money, but is removing videos from youtube really such a wise idea?
as a result of this action the hundreds of thousands of warner music videos being removed from youtube will sit in a vault and be seen by no one and will generate no revenue for warner music group. whereas up until today the warner music group videos (r.e.m, chili peppers, madonna, etc) were being seen by millions of people and generating small revenue for warners and their artists. and i think i’m affected, too, as my publishing is with warners.
can i please ask that warners not ask youtube to remove my videos? i’m perfectly happy for my videos to be on youtube, whether i’m getting paid for them or not. if they’re on youtube people will see them. if they’re not on youtube they’ll sit in a vault and be seen by no one. so why not put them on youtube where at least people can watch them if they so choose? isn’t the point of making music and music videos that people will hopefully listen to and watch what you’ve created?
it reminds me of a recent botched deal wherein a record company couldn’t come to an agreement with a retailer on royalty rates on sales. so the record company refused to let the retailer sell their records. this left the record company with 100% of nothing, as opposed to a smaller percentage of something. the desperation of the big record companies is leading them to make really, really, really bad business decisions and is just hastening their demise. the big labels all talk about ’embracing the digital future’, but then they do things like remove videos from youtube and refuse to allow on-line retailers to sell their music and punish on-line radio stations and blogs? i wish someone would send a simple memo to the people running the big music companies:
‘dear big music companies, you’ve treated artists and consumers terribly for years, and now you’re watching your revenues dry up. by treating artists and consumers (and your own employees) terribly for so long you’ve squandered any good will you might have once had. death is at the door and you’re facing your own demise, but you don’t necessarily have to go gently into the good night. you might have noticed that the world has changed, and now you’re left with two options. option one: figure out how things are changing and successfully adapt and try to keep your companies in business. this might involve treating artists better and treating employees and consumers better and allowing people to share music. this might also involve doing things a lot differently than they’ve been done in the past. i know you hate change, but change has come whether you like it or not. option two: stick your collective heads in the sand (or, uh, elsewhere) and adhere to the old models and punish people for sharing music. this will ensure that you’ll end up in the unemployment line with manual elevator operators and hedge fund employees and the people who used to sell commodore 64 computers.’
if for some reason my videos get taken down from youtube, well, i apologize. if it was up to me they’d all be up there and they’d all be free. but, at present, it’s not up to me, it’s up to THE MAN. in the future that will hopefully be different.